Prime Day 2019 is now Amazon.com Inc.’s biggest sales event ever, surpassing its previous Prime Day, Black Friday and Cyber Monday sales events.
Amazon (No. 1 in the Internet Retailer Top 1000 and No. 3 in the Online Marketplaces database) didn’t provide specifics on sales or growth of its fifth-annual Prime Day. However, based on early analysis of marketplace sales, Amazon’s top-selling product categories and key site metrics, like conversion rate and traffic, Internet Retailer estimates sales hit $7.16 billion globally over the 48-hour period. That’s up 71% from the $4.19 billion sold during the 36-hour sales event last year.
While Amazon doesn’t disclose total gross sales, it did say the retailer sold more than 175 million products during the two-day event (July 15-16). That compares with 100 million products sold during Prime Day 2018.